PROCESS:
Initially, I worked with another designer to come up with the 3-5 logo ideas featured above, to present to our client. Aiming for different logo styles that were still relevant to the brand, and inclusive of the most important point; carbon fiber texture, and the elongated fishing rod.
She had the most interest in the top logo in which we moved forward with implementing “her vision” of including a more detailed reel beneath the “Bend” and the carbon fiber texture being more prominent (below).
We expanded the options one more time from the vectorized version (above) to the options below, focusing on the rod and reel details.
The Final Logo is featured below, in which the reel ended up with more details, an exaggerated pull as it is for a Sportfishing Company, and the carbon fiber texture prominently being shown, with a touch of the ocean with the wave gradient.
