Rebrand
The ETP brand was refreshed shortly after an announced partnership with another holding company. We recognized that the previous ETP logo felt unbalanced, was missing essential brand elements and overall was not presenting well in materials shared with the partner company.
Method
By separating the bug from the wordmark and modifying the letter spacing and weight, the logo felt much more balanced and legible in application. That reduced the overbearing weight of the bug (that we kept as a design element) and also competed in scale with other brand logos. The ETP colors were originally comprised of two dark primary colors creating a challenging foundation for visual elements. After color exploration, a vibrant, bright lime green was implemented to the color palette to bring some energy back into the brand.
Various sized monitors were located across all the ETP offices globally and maintained through automated Yodecks to display internal highlights and updates.
ETP is a holding company providing shared services for all it's sister brands. In its proposal to potential investors, I used a combination of imagery, iconography and infographics to best clearly explain the relationship between ETP and the brands.
Home page revamp
