logo design

SELF BRANDING

The big idea behind my self promotional project has to do with a send away item that is not only useful, but sustainable and emphasizing my interest in typography and layout. I chose a recycled reusable shopping tote that folds up into a convenient pouch, and incorporated a chart design that helps explain the importance and placement of the letter “a” in typography while displaying my logo (resembling the letter a). I chose a reusable tote simply because I want to incorporate mindfulness beyond sustainability, and to educate through design and create better people through it. My design choice sprouted from my own personal eco-friendly lifestyle, and it takes more than one.